20Books Vegas Conference Overview

Sam’s Town, Las Vegas
November 10-12, 2020

What’s this all about?  No better intro than the opening remarks from Vegas 2019, from our own Craig Martelle.

I’m Craig Martelle. Michael and I welcome you to 20Books Vegas.

20Booksto50k® started as the premise of an adequate retirement, enough to live comfortably in a low-cost place. A rising tide lifts all boats, an attitude that we are better together. Combine these philosophies and you get the evolution of the group that is 20Booksto50k®.

Michael Anderle and I are driven to give back to the community that has been both supportive and hostile. Yes, hostile, because if it weren’t for that, Michael would have never started the group. There was no need to get in arguments and fire back. We care about looking forward, through the windshield and not the rearview mirror. There’s nothing back there except for the people who said it couldn’t be done.

Here we are today standing in a room of giants. A thousand fellow authors with a massive gathering of industry providers, here solely for you, the indies. Nearly two hundred of you are making full-time money and there are a couple hundred who have yet to publish a book. With all manner of authors in between, but there’s a single thread that ties us all together. Success. It’s a word that we define each in our own way. Our destinations are as different as the paths we take to get there. 20Booksto50k® is the smorgasbord from which you pick and choose to build your way forward.

If you’re here because you want to be successful, raise your hand.

Ethically and reasonably within our own capacity to perform. You don’t have to like all the things you need to do as an indie, but you have to do them. They can be insurmountable obstacles if you don’t know what to do. It’s yet another reason why we’re here. To fill in the gaps in our stepping stones up the mountain of success. It’s a beautiful view during the climb. It’s also great to look back every now and then to see how far you’ve come, see how many people are down the hill, struggling to take their next step. We challenge everyone to reach a hand back and help the next author take just one more step.

Michael and I never set out to change the world, but when it looked like we could, we changed our goals. With every author who does better today than yesterday, we win. We, as in all of us. You’re here because you want to change for the better. Improve your own life. Improve the lives of your families. Change the lives of those sitting around you.

All it takes to change the world is to change one other person’s life for the better. One today, then another one tomorrow. How does it make you feel when you’ve helped out? Don’t give them a fish, teach them to fish. 20Booksto50k®. That’s why we do what we do, but it starts with you. Embrace the attitude that helping others is a way to help yourself. Look for opportunities to learn and opportunities to share. Take care of yourself first, and then reach a hand back.

How far up your mountain of success will you go before that happens? Take a good look at yourself and make sure you’re on solid footing. You’ll find that you may have already come farther than you realize. Maybe it’s time to reach back and give a hand to the next person struggling up the mountain. You’ll find that you don’t have to go very far before you’ve come a long way. And then you keep going, forward, looking through the windshield.

As I head up the mountain, all I see are hands reaching back to pull me forward, just one more step. I also feel the hands of those behind me, pushing and cheering for my success. Reaching back. It’s the least I can do. I take the time to congratulate Michael Anderle on a book that jumps up and stays up, on a story well told. Everyone needs support. Just because you’re in a different place on the climb doesn’t mean that you don’t need a few kind words of support.

20Booksto50k® exists because of Michael Anderle. Cabo san Lucas where $35k/year is all you need to live comfortably. But when he reached that goal, he set a new goal, and another new goal, and all of a sudden, he’s responsible for all of this – 35,000 like-minded souls, earning the title of indie, every single day, every time you tap that button that says “Publish.”

This job isn’t easy, but it is the most rewarding I’ve ever had. I would much rather work for me and be awarded what I myself have earned for me and my family. That is the control you have as an indie. It can be a heavy burden at times, but it’s also an awesome responsibility.

We have people in here who have tried to take their own lives. I am happy that you’re here with us today. There are authors in here who have been homeless. Others who have been incarcerated or spent long stretches in the hospital. There are those who have opened their homes to others, even if those other have four legs or feathers. And there are those who have never experienced any of that. Your life experiences, your research, your imagination have given you the fertile material to write compelling stories. That brings us here today, united in the singular purpose of writing and selling books.

As authors, we can always escape into the unlimited confines of our minds. Even when sales are down, there’s always another story that must be written. And we need to be the ones to write it because no one knows the story like we do. You are critical to a story’s success. It can’t live without you.

And then you put your baby up for sale! We have to do that. We don’t have patrons like the Medici family, so we have to take care of it ourselves. And we do, all by ourselves because we work alone but know that we are not alone.

There are over a thousand of us in Sam’s Town, Las Vegas, working independently to climb the mountain of success, a mountain that is infinite in size with room for all.

We can climb it together. No one has to be left behind, no one who’s willing to work hard at the right things. Presenters, panelists, and your fellow authors are hoping to fill gaps in knowledge so you can pick and choose what is best for you and your journey.

That’s the power of being an indie. We take responsibility. We have the freedom to decide what we want to do, and we get the rewards for our efforts. Besides writing a great story, that means learning a little marketing, writing some ads, bidding on keywords, paying your taxes, and all those cool adult things. No one is going to carry you in this business. But look how many people are sharing, offering a hand to help you help yourself.

You wouldn’t be listening if you weren’t willing to learn. This is a huge step in the journey to a higher level of professionalism. This is your profession. Your investment to come here, your investment in time if you’re watching from home show your commitment to taking this seriously. Don’t half-ass what could be the best career of your life. You wouldn’t be writing if you didn’t love it. Now’s the time to make those words work for you.

I believe that nothing worth having is easily gotten. Your first book probably won’t be your magnum opus. Accept that it takes practice and a continuous improvement mentality to get better. My personal goal is a single book that sells one hundred thousand copies. I have a ways to go because I don’t think I’ve written that book yet. I make a little across a lot of books with newest releases earning good money right away and adding later to the revenue streams. I call it the blue-collar approach to white collar money.

There would be no glitter on that gold if we didn’t help other people. Philanthropy is a part of our souls and judging by the people who are here today, we are not alone. Feel the hope. It’s not sink or swim. Be energized by the positivity. Stand tall and be proud to be a member of this tribe.

Peers not prey. Compatriots not competitors. A rising tide, lifted by thousands of voices, celebrating success, and riding the tide higher and higher. Together.

Werewolves in love, spaceship ass, horse-drawn carriages, fecking clowns, a murder unsolved, talking cats, an endless parade of adventures. Stories and real life. Fiction and non-fiction. More than a job, it’s a calling, a love for the written word. Your stories could provide an escape from the real world, or open the universe for a future engineer, or help a reader learn something new. So much opportunity, and all you have to do is put those words into the hands of the right readers.

What the books look like, to how they read, to finding buyers who will love your work. That’s what 20Books Vegas hopes to accomplish, and we want you to take advantage of the opportunities. There is no place like this and no other group like 20Booksto50k®.

This conference is a place to feel safe and focused on your way ahead. We’ve worked hard to keep 20Books drama free, so much so, that we’re where drama comes to die. It has zero business value, so don’t waste your time. Invest your time instead in the endeavors that will deliver for your business.

We believe that the 20Books conferences are as inclusive as humanly possible. I care that you are trying to write better words with each new sentence, sell one more book today than you did yesterday, manage your author business just a little bit better year over year. Write the best book you can as quickly as you’re capable of. That is your commitment to the opportunity that is self-publishing. That is your commitment to yourself.

A rising tide lifts all boats.

My name is Craig Martelle and this is 20Books Vegas.

Schedule & Guest Speakers

Schedule Highlights:

20books Vegas is being held at Sam’s Town, a casino north of the famous (infamous?) Vegas Strip.

We had a blast at Sam’s Town last year, and this year, we start smarter, building on what we learned.

The 2020 show is being planned now, with three tracks, and all rooms recorded.

Here is the floor plan of Sam’s Town! Sam’s Town Live is on the first floor between the Firelight Buffet and the Century 18 Movie Complex.

It is in a darkened area, but there are signs everywhere pointing you toward it. We’ll also have breakout rooms.

Click here for the entire 2019 schedule.

Click here for a map of the ground floor.

Click here for a map of the second floor.

Click here for a map of the seating arrangements.

All sessions in the main conference room will be live-streamed and then posted to YouTube for later viewing.

 

Parking
It’s free and there are all kinds of options. If I were parking this year, I’d stay in Garage 2, level 3 with direct access to the 2nd floor overlooking the atrium, then take the escalator and casually stroll through the atrium on the way to Sam’s Town Live. Parking Garage 3 is closest if you’re walking in from the outside and you’ll get to walk past the doughnut shop.

Set your GPS for 5111 Boulder Hwy, Las Vegas, NV 89122.

Click here for a map of parking options.

 

Guest Speaker Biographies

Craig Martelle

Craig is your host for the show. Retired Marine, lawyer, and recluse Alaskan who breaks free from his sub-Arctic shell to come to Vegas! Craig writes science fiction, mostly with a post-apocalyptic slant. Craig hit the $50k mark with his 19th book, without a single breakout title, although he’s had a number of books wear Amazon’s bestseller tag, albeit briefly. He calls himself the blue collar author and claims that quantity has a quality all its own. Craig has an extensive back list and a growing group of fans. At least that’s what he tells himself. The most important thing we can do as authors is give back in some way, whether through social lessons in our prose or helping others reach the next level in their journey as professional authors.

Michael Anderle

With zero experience in indie publishing (and practically zero experience writing a novel) Michael has surprised himself, his readers and the pundits that wish he would shut the hell up about his opinions. Basically, because he chose to do things differently and those audacious ideas worked.

Now, a year and a half later, Michael is spending a lot of time on the Amazon’s top 100 Authors list for total sales. Most of his books and many he’s has collaborated on open to top 100 or and/or bestselling status in many competitive genres, including Science Fiction: Apocalyptic & Dystopian, Science Fiction: Space Opera, Science Fiction: Genetics, Paranormal: Vampires/Werewolves, YA: Fantasy and Horror.

Soon, he’ll be releasing books in new genres, testing the truth of more rules we’ve all accepted to be true, and seeing if he can create an additional universes.  In the near future, expect to see him breaking rules and expectations in even more genres, testing the truths of more rules we’ve been taught to cling to.

Conference Sign Up

20Books Vegas 2020
Nov 10-12, 2020 – Sam’s Town!

You can’t make room reservations yet.

Those are locked down until after conference registration opens on February 29th at 9AM Alaska Time.
If you attended this year’s show, you are on the notification list already.

If you aren’t sure because you didn’t get the conference newsletters, then make sure you’re a member of the 20Books group on facebook for notices, and sign up on the link in the group.

What will be different in 2020?

20Books Vegas has blocked every single room in the hotel. Every. Single. One. Plus an extra 250 rooms at Eastside Cannery.
During the show, you see someone in the hotel halls, they will be an author or family of an author. There won’t be anyone else. We own every single conference room in the hotel.
It’s all us. Vegas, baby.

 

1500 seats – 1000 in the main room and 500 starting upstairs in Ponderosa. We will break out quickly to multiple sessions spread throughout the hotel.
Price:
  • $199.99 for main room
  • $129.99 for upstairs start
  • $299.99 for industry (and they’ll get a unique badge identifying them as such)
We’ll have a fan event/signing/book sales on Friday, Nov 13 (yes, actual sales – we will have access to a business license for Nevada so we’ll have to collect sales tax at the sales and then everyone will have to submit that to a central collection point).
There won’t be a group lunch, but we’ll increase the amount of catering in the conference rooms, trying to put something to eat in every room we have.
More sessions because more rooms and a little tweak in the schedule.
We’ll have two sessions before breakfast each morning and then a two-hour break from 7:30 to 9:30.
We’ll have one or two evening sessions on Tuesday and Wednesday, a little something for everyone no matter your sleep pattern.
We’ll record every session (or do our very best to). If anyone asks, intercept that question and tell them Yes!
I’m breaking down the sessions into one of three tracks –
  1. Business
  2. Writing & Publishing
  3. Craft
We’re already working to bring in additional guest speakers to cover areas that we don’t have sufficient expertise. Stand by for more.
A few guest speakers have already committed to next year.
I have feelers out for so many more. If you think 2019 was great, you’ll be blown away by 2020. The amount of buzz and support that we are building throughout the community is absolutely amazing. The word is on the street – you must go to 20Books Vegas.
At our first show two years ago, we were pretty sure we had something special. Now, there is no doubt. This is magical. Changing lives for the better. That’s 20Books and I’m pretty sure we are doing it for less than $1000, conference fee, travel, meals, and hotel included.
Craig will send out the notification email at 9AM Alaska time on Saturday Feb 29, and we’ll set up a new 20Booksto50k(R) conference group so people don’t get confused with posts from this year.
It’ll be automatic approval for membership as long as you are a member of this group.
Vegas 2020 will be a fantabulous event, but until then, get your chops! Don’t wait a year to get motivated. Finish your book and publish it. Your experience in Vegas will be that much more impactful if you already have a foundation. Watch John Truby’s presentations and then go get your words.

 

 

You MUST be a member of the 20Books Group to register. Click here to join the group.

 

Side Notes 

– No perfume at the show (we have a number of people who are deathly allergic)
– There were will be 1500 self-published authors at the show. Plan accordingly.

 

Sam’s Town, Las Vegas
November 10-12, 2020

What’s this all about?  No better intro than the opening remarks from Vegas 2019, from our own Craig Martelle.

I’m Craig Martelle. Michael and I welcome you to 20Books Vegas.

20Booksto50k® started as the premise of an adequate retirement, enough to live comfortably in a low-cost place. A rising tide lifts all boats, an attitude that we are better together. Combine these philosophies and you get the evolution of the group that is 20Booksto50k®.

Michael Anderle and I are driven to give back to the community that has been both supportive and hostile. Yes, hostile, because if it weren’t for that, Michael would have never started the group. There was no need to get in arguments and fire back. We care about looking forward, through the windshield and not the rearview mirror. There’s nothing back there except for the people who said it couldn’t be done.

Here we are today standing in a room of giants. A thousand fellow authors with a massive gathering of industry providers, here solely for you, the indies. Nearly two hundred of you are making full-time money and there are a couple hundred who have yet to publish a book. With all manner of authors in between, but there’s a single thread that ties us all together. Success. It’s a word that we define each in our own way. Our destinations are as different as the paths we take to get there. 20Booksto50k® is the smorgasbord from which you pick and choose to build your way forward.

If you’re here because you want to be successful, raise your hand.

Ethically and reasonably within our own capacity to perform. You don’t have to like all the things you need to do as an indie, but you have to do them. They can be insurmountable obstacles if you don’t know what to do. It’s yet another reason why we’re here. To fill in the gaps in our stepping stones up the mountain of success. It’s a beautiful view during the climb. It’s also great to look back every now and then to see how far you’ve come, see how many people are down the hill, struggling to take their next step. We challenge everyone to reach a hand back and help the next author take just one more step.

Michael and I never set out to change the world, but when it looked like we could, we changed our goals. With every author who does better today than yesterday, we win. We, as in all of us. You’re here because you want to change for the better. Improve your own life. Improve the lives of your families. Change the lives of those sitting around you.

All it takes to change the world is to change one other person’s life for the better. One today, then another one tomorrow. How does it make you feel when you’ve helped out? Don’t give them a fish, teach them to fish. 20Booksto50k®. That’s why we do what we do, but it starts with you. Embrace the attitude that helping others is a way to help yourself. Look for opportunities to learn and opportunities to share. Take care of yourself first, and then reach a hand back.

How far up your mountain of success will you go before that happens? Take a good look at yourself and make sure you’re on solid footing. You’ll find that you may have already come farther than you realize. Maybe it’s time to reach back and give a hand to the next person struggling up the mountain. You’ll find that you don’t have to go very far before you’ve come a long way. And then you keep going, forward, looking through the windshield.

As I head up the mountain, all I see are hands reaching back to pull me forward, just one more step. I also feel the hands of those behind me, pushing and cheering for my success. Reaching back. It’s the least I can do. I take the time to congratulate Michael Anderle on a book that jumps up and stays up, on a story well told. Everyone needs support. Just because you’re in a different place on the climb doesn’t mean that you don’t need a few kind words of support.

20Booksto50k® exists because of Michael Anderle. Cabo san Lucas where $35k/year is all you need to live comfortably. But when he reached that goal, he set a new goal, and another new goal, and all of a sudden, he’s responsible for all of this – 35,000 like-minded souls, earning the title of indie, every single day, every time you tap that button that says “Publish.”

This job isn’t easy, but it is the most rewarding I’ve ever had. I would much rather work for me and be awarded what I myself have earned for me and my family. That is the control you have as an indie. It can be a heavy burden at times, but it’s also an awesome responsibility.

We have people in here who have tried to take their own lives. I am happy that you’re here with us today. There are authors in here who have been homeless. Others who have been incarcerated or spent long stretches in the hospital. There are those who have opened their homes to others, even if those other have four legs or feathers. And there are those who have never experienced any of that. Your life experiences, your research, your imagination have given you the fertile material to write compelling stories. That brings us here today, united in the singular purpose of writing and selling books.

As authors, we can always escape into the unlimited confines of our minds. Even when sales are down, there’s always another story that must be written. And we need to be the ones to write it because no one knows the story like we do. You are critical to a story’s success. It can’t live without you.

And then you put your baby up for sale! We have to do that. We don’t have patrons like the Medici family, so we have to take care of it ourselves. And we do, all by ourselves because we work alone but know that we are not alone.

There are over a thousand of us in Sam’s Town, Las Vegas, working independently to climb the mountain of success, a mountain that is infinite in size with room for all.

We can climb it together. No one has to be left behind, no one who’s willing to work hard at the right things. Presenters, panelists, and your fellow authors are hoping to fill gaps in knowledge so you can pick and choose what is best for you and your journey.

That’s the power of being an indie. We take responsibility. We have the freedom to decide what we want to do, and we get the rewards for our efforts. Besides writing a great story, that means learning a little marketing, writing some ads, bidding on keywords, paying your taxes, and all those cool adult things. No one is going to carry you in this business. But look how many people are sharing, offering a hand to help you help yourself.

You wouldn’t be listening if you weren’t willing to learn. This is a huge step in the journey to a higher level of professionalism. This is your profession. Your investment to come here, your investment in time if you’re watching from home show your commitment to taking this seriously. Don’t half-ass what could be the best career of your life. You wouldn’t be writing if you didn’t love it. Now’s the time to make those words work for you.

I believe that nothing worth having is easily gotten. Your first book probably won’t be your magnum opus. Accept that it takes practice and a continuous improvement mentality to get better. My personal goal is a single book that sells one hundred thousand copies. I have a ways to go because I don’t think I’ve written that book yet. I make a little across a lot of books with newest releases earning good money right away and adding later to the revenue streams. I call it the blue-collar approach to white collar money.

There would be no glitter on that gold if we didn’t help other people. Philanthropy is a part of our souls and judging by the people who are here today, we are not alone. Feel the hope. It’s not sink or swim. Be energized by the positivity. Stand tall and be proud to be a member of this tribe.

Peers not prey. Compatriots not competitors. A rising tide, lifted by thousands of voices, celebrating success, and riding the tide higher and higher. Together.

Werewolves in love, spaceship ass, horse-drawn carriages, fecking clowns, a murder unsolved, talking cats, an endless parade of adventures. Stories and real life. Fiction and non-fiction. More than a job, it’s a calling, a love for the written word. Your stories could provide an escape from the real world, or open the universe for a future engineer, or help a reader learn something new. So much opportunity, and all you have to do is put those words into the hands of the right readers.

What the books look like, to how they read, to finding buyers who will love your work. That’s what 20Books Vegas hopes to accomplish, and we want you to take advantage of the opportunities. There is no place like this and no other group like 20Booksto50k®.

This conference is a place to feel safe and focused on your way ahead. We’ve worked hard to keep 20Books drama free, so much so, that we’re where drama comes to die. It has zero business value, so don’t waste your time. Invest your time instead in the endeavors that will deliver for your business.

We believe that the 20Books conferences are as inclusive as humanly possible. I care that you are trying to write better words with each new sentence, sell one more book today than you did yesterday, manage your author business just a little bit better year over year. Write the best book you can as quickly as you’re capable of. That is your commitment to the opportunity that is self-publishing. That is your commitment to yourself.

A rising tide lifts all boats.

My name is Craig Martelle and this is 20Books Vegas.