20Books Vegas Conference Overview

20Books Vegas 2022

A 20Booksto50k(R) Educational and Networking Event

Dates: November 14-18, 2022

Location: Bally’s Convention Center on the Strip, Las Vegas

Cost:  $299.99 ($299.99 through May 31, $349.99 from June 1 through Aug 31, and $399.99 for registrations from September 1st to the show). This is for the conference only. You are responsible for your room, travel, and meals.

Registration is open.

What is 20Books Vegas all about? Here’s a short video to show the energy. https://vimeo.com/254950940

20Books Vegas 2022 is by far the biggest and best of the 20Books shows (we’ve had ten so far). It is the biggest show in the world focused on self-publishing although there is something for every author, traditional or indie.

Why would you come to Las Vegas in November to be with 2500 authors and publishers? Because we believe that everyone deserves a chance to succeed if they take the knowledge and experience and apply it to their author business. What if you could ask a question of someone who is where you want to be? What would that question be? Vegas gives you that opportunity.

With up to 20 authors making seven figures a year and hundreds making a full-time living, there will be something for everyone. Be warned, no one is going to carry you and make you an overnight sensation. You have to do that for yourself by applying what over 100 guest speakers have to offer. Are you ready to excel, reap the rewards of your good work? Then take control of your author career.

There is no other conference like 20Books Vegas. This show is predicated on the principle of giving back. It is run without any profit. We run this show because philanthropy is a part of our lives. We make our money off our fiction. We don’t need to make it from other authors. So we don’t. We get our reward when we see others 

We have our Live Events YouTube Channel so you can see the types of presentations we have made along with our daily material. Please follow the 20Booksto50k(R) Live Events channel for a great source of information on all things publishing.


20Books Vegas 2022 Facebook Group

If you are signing up to be an in-person attendee, then you’ll want to join this group – www.facebook.com/groups/392039465912377

Make sure you answer the questions otherwise you may not be let in. Most sessions will be live-streamed. Those will be in the Vegas group. www.facebook.com/groups/392039465912377 And they’ll be recorded into that group, too, so you can watch them anytime. We’ll cut them over to YouTube at a later time. 

Map of the conference rooms:

Friday, November 18th  from 10AM to 4PM in the Grand Ballroom, Bally’s (right on the Strip, Las Vegas). Free to participate for attendees (until all tables are filled). Must be an attendee to get a table. It is free for all readers and fans to attend! Invite them early so they can make their travel plans.

 This is an opportunity to meet your fans and sign their copies of your books. You can also sell books if you want, although we encourage limited inventory because of the expense and space constraints (and also centralized billing due to Vegas sales tax issues).

We will have over 300 authors in one place at one time, all of them inviting their fans.

Authors can sell books directly, encourage their fans to buy copies ahead of time and bring them to be signed, get a bookplate signed and affix it to their book after they return from the show, or pick up a free bookmark or something that you might be giving away. And sometimes, it’s nice to just chat with the fans and strengthen your brand.

 We expect to draw thousands of fans to this event. 

There will be a fan Facebook group setup to

Here’s what the hall looked like in 2021:)

May be an image of floor plan

Refund Policy

Refunds will not be issued until after the show to make sure all show costs are covered, first and foremost. We are counting on everyone who registers to attend and that is what our costs are based on. If you need to cancel and would like a refund, email vegas@craigmartelle.com and fill out this short form: https://craigmartelle.wufoo.com/forms/20books-vegas-2022-refund-request/

Peers not prey – compatriots not competitors. Here’s our anti-harassment policy for the show. We don’t tolerate discrimination in any form. http://20booksvegas.com/anti-harassment-and-non-discrimination-policy/

And to show our resolve, we had one individual (an alleged author) removed from the show in 2021 because he was harassing our female attendees. He was not only removed from the show, but banned from all Caesar’s properties worldwide. We take your safety seriously.

What’s this all about?  No better intro than the opening remarks from Vegas 2019, from our own Craig Martelle.

This is Michael Anderle and I’m Craig Martelle. Welcome to 20Books Vegas.

Every single person here has it within them to make a difference, for you, for your family, and for those who you seek to entertain or educate through your words.

Better words than the ones you wrote a year ago, maybe even just a week ago. The journey starts with the decision you made a long, long time ago that you wanted to tell stories. More recently, you shook off the fear of other people reading those words. Or maybe you’re still trying to fight off that fear.

This is the fear of failure, and it is something we all have to deal with. The void is profound, that place where the demons crawl into the back of your mind and tell you you’re not good enough, that your book will fail as a monument to all the pretenders. Here lies a failure! Whether you have no books published or a hundred, there will be doubt. You will never know for certain how readers will receive your next book.

But this is where you can learn to improve your odds. Once you publish your first book, it becomes the baseline upon which everything else is built. And you keep building, just like a pyramid, one stone after the other until it takes shape. Some see success quicker than others, but only you can define if you are doing better today than yesterday.

That’s what we’re here for. Five days in Vegas to learn what we need. The smorgasbord of the publishing industry is spread before you, over one hundred and fifty sessions from which to pick and choose. Go to thirty of them or go to three. You are responsible for how you build your business. You are responsible for the decisions you made, like being here with us today. You have put your money and your time on the line in the hope that you can find what you need to improve your business. Make a go of it.

You reap the rewards, too. Are you cut out to be your own boss? Are you self-motivated? Are you driven? Like me and Michael – absolutely driven to succeed. We like being in charge of our own worlds.

Personal responsibility is an indie’s greatest asset. You may be frustrated with your ads, or your covers, or other elements of your business, but you’re the boss. You can do something about those challenges.

Every challenge is an opportunity. There will be obstacles both small and large. There will be crises. Some will be out of your control. How we react to these issues is completely within our control. This is where you refuse to give up, you create the conditions by which you’ll power through and succeed.

Write the words and you’re an author. Publish and sell the words and you are a professional author. It is what you were always meant to be. It’s a calling. No one gets up in the morning and says, I’m going to be a professional author today.

It doesn’t work that way. The barrier to entry may be low, but the challenges are significant when you reach for higher and higher levels of success. That takes a lot of work, working hard at the right things – craft for great storytelling, researching the market to deliver the best product to the greatest number of people. How do you get those eyeballs on your book and entice them to buy it? That’s an additional skillset, but if you can write a book, you can learn how to market it. You don’t have to like the marketing or the business side, you only have to do it. It’s not like prostitution at all.

Or so I’ve been told.

I’d love to tell people that you can write one book and retire because of all the money you’re going to make. But I can’t do that because it would be a lie. This business doesn’t work that way. Being an author is hard. Being a successful author is even harder, but there’s no barrier holding you back.

There are no barriers besides the ones you allow to be put in front of you.

Refuse to be hindered. Write, publish, learn, and write some more. It’s only a cycle of madness if you repeat it without change, but when you learn and grow, you’ll find it becomes easier so you can expand and get better at all the things, not just those you’re already good at, like telling a compelling tale.  

The 20Books shows have been described as “life changing.” That’s not us. That’s you because you came here, and you saw what was possible. Then you grabbed it and held on, refusing to quit. Through the hard days, half blind from staring at your screen from a marathon session to get that first draft done. To often-conflicting marketing and promotional ideas when you’ve run out of money before you’ve made any.

But then there was a crack that you dug your nails into and pulled apart wide enough to see the light. You continued to dig, a little at a time until you found a foothold from which to build bigger and better.

We describe 20Booksto50k® as a smorgasbord. We share what has worked for us. Will it work for you? No one can tell you that, because no one will give it as much attention and modify it as you will, then you can share your story for others to learn.

It’s a mountain that we all climb in our own way, higher and higher. It’s easier going when we reach a hand back to help someone else.

Because writing is a lonely business, and that’s okay, but sometimes, it’s better to be alone together.

Sharpen your eyeballs and brace your ears. All of our speakers are well-established in their genre and in the industry. Watch and listen and if you can, talk to people because someone here will say something that will truly change your life. You have only to hear it. And who knows, something you say could make a difference, too. We’re at different stages of our journey. And that’s okay because we’re all here for the chance to improve our business, the business of being an author and a publisher.

Be the change you need in your life. Be a part of the rising tide.

Welcome to 20Books Vegas.

Schedule & Guest Speakers

Who is speaking at the event?

A full schedule of presenters and sessions will be published in late summer 2022. We’ll publish presenter and premier guest names when we have them. 

Can I request to be a speaker at the conference?

No. All of our speakers are by invite only.

Conference Sign Up

Please join the 20Books Vegas 2022 Facebook group – this is where all the behind the scenes information happens: and where the attendees share information ahead before the big show.


20Books Vegas 2022 – Registration is open.

November 14 – Vendor Day
November 15, 16, 17 – Main show days
November 18 – Author sales/signing day

In-Person attendees can sign up here ($299.99 through May 31, $349.99 from June 1 through Aug 31, and $399.99 for registrations from September 1st to the show)


What’s the benefit of joining us in person? Besides being up close and personal with over 100 vendors, you’ll be with your tribe. Period. You’ll be in the drink line, sandwiched between two seven-figure authors and won’t even know it, because we are all peers at 20Books Vegas. Kindness, sharing, and a positive atmosphere the likes of which you’ll not have seen other shows. 20Books Vegas is not like any show you’ve been to.

We’ll have 2500 attendees and about 200 sessions. But it won’t seem that big. It’ll be as big or as small as you want it to be because we’re all there for the same purpose – to learn. We have a block of 1000 rooms, heavily discounted from normal Vegas Strip rates. You’ll get the special room reservation link as part of your conference registration confirmation. Make sure you have vegas@craigmartelle.com on your email’s whitelist otherwise this confirmation will go to spam, and then you’ll panic and email us. When there’s no need. Just check around and you’ll find that confirmation. Then click on the link and get your room – first come, first served. After they are sold out, the only way to get a discounted room will be for someone to cancel before mid October.

Networking is paramount – at 20Books Vegas 2021, we had about 250 authors making a full-time living from their writing. We have about fifty attendees making in excess of half a million a year. Dress for the job you want. No one is going to carry you but there’s significant value in seeing how these people work. You could be next to them at the bar and won’t even know it. There is no better place for networking. We are all peers in Vegas.

Virtual attendees can sign up here for a minimum of $25:


What’s the benefit of paying for a virtual ticket? It helps our budget first and foremost. And for you, it gets you access to Ingram Spark’s discount code through the year. We had to do this as one additional level of security to get the scammers out of our feed. Virtual attendees will also have the opportunity to ask questions during the live presentations through our A/V team.

Other people will still be able to access all the material from the show at no cost, but that will be well after the show is over via our YouTube channel and those people won’t have access to the Ingram Spark discount codes.

Industry Professionals/Vendors

If you are a vendor (not someone who wants to participate in the author book signing on Friday, Nov 18) then request to reserve a table here (we will vet vendors to ensure the right mix & match is available for our people). And this is just for the industry table – all vendors need to register individually as well.https://craigmartelle.wufoo.com/forms/20books-vegas-2022-industry-application/

Side Notes 

– No perfume at the show (we have a number of people who are deathly allergic)
– There were will be about 2500 self-published authors at the show. Plan accordingly. We have 100,000 square feet within which to operate so 2500 won’t be as overwhelming as it sounds. Getting a room in the Resort Tower is important as it’s easiest to escape to, if need be.
– Come with a full belly, leave with a full mind – we have minimum catering at the show
– The famous Carlos cake machine is on the right side of the connecting hallway to Paris on the Bally’s end
– No refunds will be processed until after the show is over and all refunds must be requested no later than August 31 (you have to fill out a form). We run this show as a not-for-profit. We have no slush fund. We confirm our swag and catering costs based on the numbers we have registered – all refunds will be pro-rated once our costs are finalized.