20Books Vegas Conference Overview

20Books Vegas 2022

A 20Booksto50k(R) Educational and Networking Event

Dates: November 14-18, 2022

Location: Bally’s Convention Center on the Strip, Las Vegas

Cost:  $299.99. This is for the conference only. You are responsible for your room, travel, and meals.

Registration will open on January 8, 2022

What is 20Books Vegas all about? Here’s a short video to show the energy. https://vimeo.com/254950940

20Books Vegas 2021 is by far the biggest and best of the 20Books shows (we’ve had ten so far). It is the biggest show in the world focused on self-publishing although there is something for every author, traditional or indie.

Why would you come to Las Vegas in November to be with 2500 authors and publishers? Because we believe that everyone deserves a chance to succeed if they take the knowledge and experience and apply it to their author business. What if you could ask a question of someone who is where you want to be? What would that question be? Vegas gives you that opportunity.

With up to 20 authors making seven figures a year and hundreds making a full-time living, there will be something for everyone. Be warned, no one is going to carry you and make you an overnight sensation. You have to do that for yourself by applying what over 100 guest speakers have to offer. Are you ready to excel, reap the rewards of your good work? Then take control of your author career.

There is no other conference like 20Books Vegas. This show is predicated on the principle of giving back. It is run without any profit. We run this show because philanthropy is a part of our lives. We make our money off our fiction. We don’t need to make it from other authors. So we don’t. We get our reward when we see others 

We have our Live Events YouTube Channel so you can see the types of presentations we have made along with our daily material. Please follow the 20Booksto50k(R) Live Events channel for a great source of information on all things publishing.


20Books Vegas 2021 Facebook Group

If you are signing up to be an in-person attendee, then you’ll want to join this group – https://www.facebook.com/groups/20booksvegas2021/.  Make sure you answer the questions otherwise you may not be let in. Most sessions will be live-streamed. Those will be in the Vegas group. https://www.facebook.com/groups/20booksvegas2021/ And they’ll be recorded into that group, too, so you can watch them anytime. We’ll cut them over to YouTube at a later time. 

Map of the conference rooms:

Friday, November 18th  from 10AM to 4PM in the Grand Ballroom, Bally’s (right on the Strip, Las Vegas). Free to participate for attendees (until all tables are filled). Must be an attendee to get a table. It is free for all readers and fans to attend! Invite them early so they can make their travel plans.

 This is an opportunity to meet your fans and sign their copies of your books. You can also sell books if you want, although we encourage limited inventory because of the expense and space constraints (and also centralized billing due to Vegas sales tax issues).

We will have over 300 authors in one place at one time, all of them inviting their fans.

Authors can sell books directly, encourage their fans to buy copies ahead of time and bring them to be signed, get a bookplate signed and affix it to their book after they return from the show, or pick up a free bookmark or something that you might be giving away. And sometimes, it’s nice to just chat with the fans and strengthen your brand.

 We expect to draw thousands of fans to this event. 

There will be a fan Facebook group setup to

Here’s what the hall looked like in 2021:)

May be an image of floor plan

Refund Policy

I would love to give refunds now, but chasing the ever elusive total cost goal is an effort that we are all committed to. By authors, for authors. We are all funding this together because I cannot fund it alone. And we don’t have sponsors. Conference and vendor table fees are the only sources of revenue for this show (I’ve also thrown an extra $25k into the kitty for this show).

I don’t want more people to get miffed because we’re not processing refunds until after the show. We need to make sure our costs are covered first. This is all moot at this point since the last day to request a refund was Sep 30, 2021 since our costs were embedded in concrete at that point. For 2022, the last day to request a refund is August 31 so we can adjust our final orders before we commit the funds which increases the likelihood for those who canceled of getting more of their money back should they need to cancel.

Based on what is left over, we will either issue full refunds (minus PayPal fees) or pro-rated refunds. Please make an informed decision when you register for 20Books Vegas 2021 as we cannot guarantee that you’ll get any money back if you have to cancel. Latest date to cancel and request a refund is September 30th. Rollovers are generally not eligible for a refund as we used all of that as the baseline for moving the show to Bally’s.

Peers not prey – compatriots not competitors. Here’s our anti-harassment policy for the show. We don’t tolerate discrimination in any form. http://20booksvegas.com/anti-harassment-and-non-discrimination-policy/

And to show our resolve, we had one individual (an alleged author) removed from the show in 2021 because he was harassing our female attendees. He was not only removed from the show, but banned from all Caesar’s properties worldwide. We take your safety seriously.

What’s this all about?  No better intro than the opening remarks from Vegas 2019, from our own Craig Martelle.

This is Michael Anderle and I’m Craig Martelle. Welcome to 20Books Vegas.

Every single person here has it within them to make a difference, for you, for your family, and for those who you seek to entertain or educate through your words.

Better words than the ones you wrote a year ago, maybe even just a week ago. The journey starts with the decision you made a long, long time ago that you wanted to tell stories. More recently, you shook off the fear of other people reading those words. Or maybe you’re still trying to fight off that fear.

This is the fear of failure, and it is something we all have to deal with. The void is profound, that place where the demons crawl into the back of your mind and tell you you’re not good enough, that your book will fail as a monument to all the pretenders. Here lies a failure! Whether you have no books published or a hundred, there will be doubt. You will never know for certain how readers will receive your next book.

But this is where you can learn to improve your odds. Once you publish your first book, it becomes the baseline upon which everything else is built. And you keep building, just like a pyramid, one stone after the other until it takes shape. Some see success quicker than others, but only you can define if you are doing better today than yesterday.

That’s what we’re here for. Five days in Vegas to learn what we need. The smorgasbord of the publishing industry is spread before you, over one hundred and fifty sessions from which to pick and choose. Go to thirty of them or go to three. You are responsible for how you build your business. You are responsible for the decisions you made, like being here with us today. You have put your money and your time on the line in the hope that you can find what you need to improve your business. Make a go of it.

You reap the rewards, too. Are you cut out to be your own boss? Are you self-motivated? Are you driven? Like me and Michael – absolutely driven to succeed. We like being in charge of our own worlds.

Personal responsibility is an indie’s greatest asset. You may be frustrated with your ads, or your covers, or other elements of your business, but you’re the boss. You can do something about those challenges.

Every challenge is an opportunity. There will be obstacles both small and large. There will be crises. Some will be out of your control. How we react to these issues is completely within our control. This is where you refuse to give up, you create the conditions by which you’ll power through and succeed.

Write the words and you’re an author. Publish and sell the words and you are a professional author. It is what you were always meant to be. It’s a calling. No one gets up in the morning and says, I’m going to be a professional author today.

It doesn’t work that way. The barrier to entry may be low, but the challenges are significant when you reach for higher and higher levels of success. That takes a lot of work, working hard at the right things – craft for great storytelling, researching the market to deliver the best product to the greatest number of people. How do you get those eyeballs on your book and entice them to buy it? That’s an additional skillset, but if you can write a book, you can learn how to market it. You don’t have to like the marketing or the business side, you only have to do it. It’s not like prostitution at all.

Or so I’ve been told.

I’d love to tell people that you can write one book and retire because of all the money you’re going to make. But I can’t do that because it would be a lie. This business doesn’t work that way. Being an author is hard. Being a successful author is even harder, but there’s no barrier holding you back.

There are no barriers besides the ones you allow to be put in front of you.

Refuse to be hindered. Write, publish, learn, and write some more. It’s only a cycle of madness if you repeat it without change, but when you learn and grow, you’ll find it becomes easier so you can expand and get better at all the things, not just those you’re already good at, like telling a compelling tale.  

The 20Books shows have been described as “life changing.” That’s not us. That’s you because you came here, and you saw what was possible. Then you grabbed it and held on, refusing to quit. Through the hard days, half blind from staring at your screen from a marathon session to get that first draft done. To often-conflicting marketing and promotional ideas when you’ve run out of money before you’ve made any.

But then there was a crack that you dug your nails into and pulled apart wide enough to see the light. You continued to dig, a little at a time until you found a foothold from which to build bigger and better.

We describe 20Booksto50k® as a smorgasbord. We share what has worked for us. Will it work for you? No one can tell you that, because no one will give it as much attention and modify it as you will, then you can share your story for others to learn.

It’s a mountain that we all climb in our own way, higher and higher. It’s easier going when we reach a hand back to help someone else.

Because writing is a lonely business, and that’s okay, but sometimes, it’s better to be alone together.

Sharpen your eyeballs and brace your ears. All of our speakers are well-established in their genre and in the industry. Watch and listen and if you can, talk to people because someone here will say something that will truly change your life. You have only to hear it. And who knows, something you say could make a difference, too. We’re at different stages of our journey. And that’s okay because we’re all here for the chance to improve our business, the business of being an author and a publisher.

Be the change you need in your life. Be a part of the rising tide.

Welcome to 20Books Vegas.

Schedule & Guest Speakers

Schedule Highlights:

We’ll start with Industry Day on Monday, November 8th.

Look for all the major industry providers. We’ll list them as we get closer to the show, but if you self-published, you will have worked with them before. And you may aspire to work with some of them . Last conference, we have most major audiobook producers in attendance. 20Booksto50k(R) does not have sponsors. This is a show by indies and for indies, but we need services that some of these vendors provide. Choose wisely.

Business Name


Business Website


GoCreate.me https://gocreate.me
Spectrum Audiobooks https://spectrumaudiobooks.com
SiteArcade https://www.sitearcade.com
Reedsy https://reedsy.com
Plottr https://plottr.com/
Nate Hoffelder https://natehoffelder.com
Written Word Media https://www.writtenwordmedia.com/
ModFarm Design http://modfarmdesign.com
SiteArcade https://www.sitearcade.com
The Write Services Social Media Management http://www.thewriteservices.com
Jeff Brown Graphics http://jeffbrowngraphics.com
David Farland http://mystorydoctor.com
Vellum https://vellum.pub/
Chanticleer Book Reviews & Media http://www.ChantiReviews.com
Indie Author Magazine https://indieauthormagazine.com
Sisters in Crime, Inc http://www.sistersincrime.org
BeHoldings Publishing http://terrytoler.com
Voices by Veronica http://vwww.voicesbyveronica.com
Kindlepreneur, LLC http://www.kindlepreneur.com
Publishers Weekly http://www.publishersweekly.com
ScribeCount LLC http://scribecount.com
StoryOrigin https://storyoriginapp.com/
J Caleb Design http://www.jcalebdesign.com
BelieversBookServices http://www.believersbookservices.com
Book Brush http://bookbrush.com
Enchanted Quill Press http://www.enchantedquillpress.com
Tantor Media http://tantor.com
Soundbooth Theater http://www.soundbooththeater.com
Nathan Hansen Illustrations

Google Play

Writers of the Future




More Vendors who will be out, about, and around – look for them!

  • Findaway Voices
  • A cover design booth staffed with top designers from all genres, run by Rebekah Haskell (this booth will be active all five days)
  • Ingram Spark
  • Draft2Digital
  • Self-Publishing Formula
  • BookFunnel
  • BookBub (remotely)
  • Amazon (remotely)

Tuesday through Thursday will be sessions – lots and lots of sessions. Mostly presentations, some panels, and even a couple workshops. We have 100,000 square feet of conference space for our exclusive use.

We’ll record almost all of the sessions, too.

Can 20Books Vegas be all things to all people? No, but it can be the single best and biggest gathering of professional authors in the world to share, learn, and most importantly, network. It can be what you need it to be.

On Friday November 12, we’ll have an author sales & signing day. From 10 to 4pm (these hours may change, but it’ll be somewhere around there). We’ll set up, do some advertising (while also counting on the participating authors to solicit their fans), and then conduct book sales & signings thanks to Wolfpack for their Business and Tax licensing support. Amazon provided two months of Kindle Unlimited for free to every attendee last year. We will see if we can get that same deal this year, too.

Draft Schedule:  https://docs.google.com/spreadsheets/d/1YdPyDqQtSytyndFG3w9j6Kw-Re-5L05PXedwUfKtPIs/edit?usp=sharing

Partial List of speakers and special guests:

Guest Speakers and Special Guests (listed in no particular order)

Michael Anderle

Mark Dawson

John Truby

David Farland

Jonathan Maberry

David Weber

Toni Weisskopf

Kevin J. Anderson & Rebecca Moesta

Kristine Kathryn Rusch & Dean Wesley Smith

Larry & Kat Martin

Gene Mollica

Maxwell Alexander Drake

Dakota & Danielle Krout

James Hunter & Jeanette Strode

Elana Johnson

Victorine Lieske

Jami Albright

Merri Maywether

Caroline Peckham

Todd McCaffrey

JN Chaney

Nicholas Sansbury Smith

Chris Kennedy

Rhett Bruno & Steve Beaulieu

Maggie Silver (Podium)

Dave Chesson

Damon Courtney

Kevin Tumlinson

Dan Wood

Bryan Cohen

Janet Margot

Tammy Labrecque


and more…

Also for this year:

  • Head shots/pro author photos (on Monday Nov 9) at no cost to attendees
  • Early morning sessions
  • Constant rolling sessions (no set lunch break)
  • A late session or three
  • Karaoke

And then my special treat, on November 10th, I’ll personally host a USMC birthday celebration in the Grand Salon.

I’m inviting all our veterans to join us as we cut a cake, drink some drinks, tell some sea stories, and enjoy the camaraderie of those who wore the uniform (any service, any country – we’re all brothers & sisters).

It’s Free in the lot between Paris & Bally’s (both owned by Caesar’s) if you are a registered hotel guest, otherwise it’ll be $15 per day.

Your hosts for the show

Craig Martelle

Craig runs the 20Booksto50k(R) group. Retired Marine, lawyer, and recluse Alaskan who breaks free from his sub-Arctic shell to come to Vegas! Craig writes science fiction, mostly with a post-apocalyptic slant. Craig hit the $50k mark with his 19th book, without a single breakout title, although he’s had a number of books wear Amazon’s bestseller tag. He calls himself the blue collar author and claims that quantity has a quality all its own. Craig has an extensive back list and a growing group of fans. The most important thing we can do as authors is give back in some way, whether through social lessons in our prose or helping others reach the next level in their journey as professional authors.

Michael Anderle

With zero experience in indie publishing (and practically zero experience writing a novel) Michael has surprised himself, his readers and the pundits that wish he would shut the hell up about his opinions. Basically, because he chose to do things differently and those audacious ideas worked.

Michael owns LMBPN Publishing with over 800 titles available.

Conference Sign Up

20Books Vegas 2021
Nov 8-12, 2021 – Bally’s

A 20Booksto50k(R) Educational and Networking Event

Location: Bally’s Convention Center, right on the Strip, Las Vegas

Cost: $299.99. This is for five days of the conference only. You are responsible for your room, travel, and meals. The room bloc discount is sold out. Conference Registration will close on November 1st. The show starts on Nov 8th and I’ll be in Vegas starting on the 4th to make sure everything is setup and ready to go well before the first attendee steps foot inside the doors.

Register here: https://craigmartelle.wufoo.com/forms/20books-vegas-2021-conference-registration/

What will be different in 2021?

First and foremost, we’re on the Strip, Bally’s! instead of at Sam’s Town. We have 100,000 square feet all to ourselves, the entire convention center at Bally’s. This has allowed us to grow. We have 1000 rooms in our room bloc, but we’re on the Strip and you can stay at your favorite hotel. You will not be far away.
It’s all us. Vegas, baby.

Side Notes 

– No perfume at the show (we have a number of people who are deathly allergic)
– There were will be about 1700 self-published authors at the show. Plan accordingly. We have 100,000 square feet within which to operate so 1700 won’t be as overwhelming as it sounds.